Rian Blok | Founder

Rian Blok | Founder.

Rian founded Holland Bike Tours before the smart phone was invented, is now cycling across continents and occasionally helps out at the company.

The Netherlands is made for cycling. The Dutch landscapes are diverse; green lowlands crossed with rivers, historic towns, lush woods, and the North Sea coast, and it’s all close to each other. Also, the Netherlands has excellent cycling infrastructure; it’s very safe (also for children) and widely available. This motivated me to start a bicycle tour company for guests from all over the world in 2001. It enabled me to create routes for our guests, based on their preferred distance, scenery, and duration.

Over the years it has always been very rewarding to be part of the joy and satisfaction our guests had during their bike tour. The feeling of “the toughest part of the tour was going home” was certainly not just an easy cliché for our guests. In 2017 my son Emiel took over the lead of the company and with him and the team, Holland Bike tours is continued in excellent and professional hands.